The company shall order its affairs to further the following objectives:
- the development of workers’ participation in the ownership and control of their work, organisations and places;
- the production of high-quality and properly-presented products and services;
- the development of locally-based ventures;
- the development of appropriate technological systems;
- the amelioration of wasteful or polluting practices;
- the development of sustainable land use and food production;
- the preservation of endangered eco-systems;
- activities which contribute to human happiness, dignity and education;
- the dignity and wellbeing of non-human animals;
- the efficient use of human waste;
- the alleviation of poverty in all its forms;
- the development and preservation of appropriate human buildings and landscapes.